Privacy Policy

Last updated: 19 July 2026 · Demand Dental is a trading name of EDP Group Ltd, company number 14394707, registered in England and Wales.

1. Who we are

Demand Dental ("we", "us") provides emergency-patient marketing services to dental practices in the UK. EDP Group Ltd is the data controller for personal information collected through this website. You can contact us about your data at [email protected].

2. What we collect

• Enquiry and reservation details — name, role, phone number, email address, practice name and address, and the information you provide in our forms (such as the town you wish to reserve and your current marketing activity).
• Communications — records of calls, emails and messages between us.
• Website usage — basic analytics such as pages visited and device type, where analytics tools are used.

3. How we use your information

• To respond to your enquiry, check town availability, and arrange your call.
• To provide and manage our services if you become a client, including reporting.
• To send you information about our services where you have asked us to or where we have a legitimate interest in doing so. You can opt out at any time.
• To meet our legal and accounting obligations.

Our lawful bases under UK GDPR are: taking steps at your request before entering a contract; performance of a contract; legitimate interests (running and promoting our business); and legal obligation.

4. Who we share it with

We do not sell your data. We share it only with service providers who help us operate — such as form and scheduling tools, email providers, payment processors and accountants — under appropriate safeguards, and where required by law.

5. How long we keep it

Enquiry data is kept for up to [24] months after our last contact. Client and contractual records are kept for [6] years to meet legal and accounting requirements.

6. Your rights

Under UK GDPR you have the right to access, correct, delete, restrict or object to our processing of your personal data, and to data portability. To exercise any of these rights, email [email protected]. You also have the right to complain to the Information Commissioner (ico.org.uk).

7. Cookies

This site uses essential cookies, and — only with your consent via our cookie banner — marketing cookies including the Meta (Facebook) Pixel, which helps us understand how visitors found us and show relevant content on Meta platforms. You can decline these in the banner, withdraw consent by clearing your browser data, and control cookies through your browser settings.

8. Changes

We may update this policy from time to time. The latest version will always be published on this page.